Will beauty gurus survive Google+?
Have you ever heard of YouTube beauty gurus? Chances are that if you are a woman and like makeup, you have seen videos online showing how to do all sorts of ‘looks’. The producers of these videos call...
View ArticleNew-Age Spiritual Gurus and Social Media
It is not rare to see the social media presence of new-age spiritual Gurus in India. They have a steady following on several social networking sites. From Facebook fan pages and groups to Twitter to...
View ArticleIlliteracy and social media: a picture is worth a thousand words
Photo by Frits Ahlefeldt-Laurvig – HikingArtist.com (Creative Commons) When I first came to the field site in India, Panchagrami, I had a lot of questions about access to social media and its use by...
View ArticleResurrecting and Remixing for Youtube Fame
Photo by Nell Haynes The latest music craze here in Northern Chile is actually a song from 1993. Italian band Corona’s Rhythm of the Night has been stuck in the collective brain of young Chileans for...
View ArticleWhy do Young Men from Lower Socio-Economic Classes prefer Shopping Online?
Photo by Shriram Venkatraman Most of us on social media have noticed the static advertisements that are displayed on the side panels or the advertisements that intrude upon the videos we watch on...
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